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Role
User Research
Concept Strategy
Wireframing
Prototyping
Team Members
Justin Xu
Diego Puga
Ziying Ye
Pranav Sudhakar
Overview
A collaborative sponsored project by Audi with the Academy of Art University, to conceptualize a premium off-road experience set in 2035. This was intended to create high-end vehicle concept by a team of industrial designers and interaction designers.
X
Duration
3 months
Project Concept
Introducing Vora, the next-generation off-road experience that seamlessly merges the thrill of off-road motorcycle with the convenience of an autonomous vehicle.
Vora is more than just a means of transportation; it's an all-encompassing off-road adventure companion. This innovative project empowers off-road enthusiasts with a dynamic, moving habitat that follows the path of the rider, while an accompanying drone ensures a continuous supply of essential provisions without the need to stop.
Vora's multi-faceted design extends the journey beyond conventional limits, allowing riders to explore the most remote and off-the-beaten-path terrains. Through the integration of cutting-edge AI and AR technologies, Vora prioritizes safety and minimizes environmental impact, ushering in a new era of off-road exploration that is both thrilling and sustainable.
Habitat
Motorcycle
Drone
Target Spectrum
Locations
Terrain: Desert
Baja California
Mision San Borja
Nevada
Amargosa Dunes
Arizona
Black Mesa
Research
User Interviews
Our research involved insightful interviews with 8 off-road enthusiasts and motorcycle experts, this enabled us to understand their needs and wants for a niche concept like Vora. The results showed an intriguing pattern that enormously helped us formulate a strategy for our ideation.
Research Synthesis
The responses were synthesized and categorized based on different aspects and factors that would affect or enhance the experience of off-roading.
The Insights
We collated all the results to create a strategic feature list that would solidify our concept's core and utilize them to make design decisions.
The Participant Types
Wayne Hector
Risk Taker
Adventure Junkie
Motorcycle Enthusiast
Emily Fischer
Passenger
Sharing Memories
Eco-Conscious
The Solution
How does Vora stand apart as a premium concept?
Multi-Functional Stations
Drone Supply Aid
Terrain Mapping
Motorcycle Accomodation
Premium Mobile Habitat
Modular Component
Wildlife Detection System
AI-Assisted Trail Route
Sustainable Energy Sources
Storyboard
Design Ideation
Terrain Mapping as a guide in remote areas and off road driving, avoid inaccessible routes.
Provides real-time drone footage of the motorcyclist with their location.
Highlighting important spots and sites to enhance passenger experience with infotainment.
Detailed explanation of chosen sites to learn more about and be aware of the environment.
Real-time wildlife detection systems along the route and to be mindful about the fauna.
AI suggests an alternative route to avoid the animal's habitat and maintain safety.
AR display suggests that one of the batteries is low and the drone is automatically dispatched with a replacement.
The display also overlays the parking spot and the where the drone would land with the batteries.
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Final Prototypes
Vehicle UI
Vehicle interface overlaying the holographic map with real-time location and AI assisted trail mapping.
Motorcycle UI
AR display: A dynamic navigation bar with vehicle location and destination.
Motorcycle UI (Race)
Overlaying necessary race related information: Position, Race Progress and Power Consumption.
Industrial Design
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Concept Video
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